Our foundational premise, our mission, the principle that drives us is one simple, energetic phrase: Keep The Art Alive.
This debut collection celebrates the fact that artists have always been outsiders, diverging from the established path to make a way of their own.
In doing so, artists have pushed the way of thinking, seeing, and engaging with art and life, creating new terms to define their philosophies and aesthetics, some of which are ultimately adopted into the canon of art, forever to be a part of art history.
Many of these historical movements are recognized in this collection, though we have yet to represent them all. The garments themselves act as a wearable form of art, implicating the wearer as part of the artwork in a conceptual way. One might also call it Relational Aesthetics - meaning the artwork is complete when human beings are present, becoming a part of the work, and activating the piece as they bring it to life.
We also recognize a true avant-garde artist within this collection: Hilma af Klint. Klint said her works were divined by spirit, explaining that she received instructions for each stroke of the brush that yielded incredible geometries connecting the physical and material world to a spiritual and eternal space. Klint actually required that her work not be shown to the public until 20 years after her death, predicting that it be shown in a spiral building - and to her post-mortal delight, three decades after she died, Klint’s works were indeed first shown at the Los Angeles County Museum of Art in 1986 and eventually in a solo exhibition at New York City’s spiraled Guggenheim Museum in 2018.
This collection contains an element of spontaneous play, too, where, in our own right, we combined elements of celebrated works to create imaginary collaborations between Andy Warhol and John Baldessari, as well as a game of exquisite corpse played with works by Donald Judd and Joan Míro.
Finished with pieces dedicated to our enthusiastic mantra, the complexities of this collection come down to one central point: Keep The Art Alive!
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